Johannesburg, South Africa's biggest city and capital of Gauteng province, began as a 19th-century gold-mining settlement. Its sprawling Soweto township was once home to Nelson Mandela and Desmond Tutu. Mandela’s former residence is now the Mandela House museum. Other Soweto museums that recount the struggle to end segregation include the somber Apartheid Museum and Constitution Hill, a former prison complex.
Cape Town is a port city on South Africa’s southwest coast, on a peninsula beneath the imposing Table Mountain. Slowly rotating cable cars climb to the mountain’s flat top, from which there are sweeping views of the city, the busy harbor and boats heading for Robben Island, the notorious prison that once held Nelson Mandela, which is now a living museum.
Durban, a coastal city in eastern South Africa’s KwaZulu-Natal province, is known for its African, Indian and colonial influences. Refurbished for soccer’s 2010 World Cup, the seafront promenade runs from uShaka Marine World, a huge theme park with an aquarium, to the futuristic Moses Mabhida Stadium. The Durban Botanical Gardens showcases African plant species
We are all aware of the rise of social media and the millions of engaged users that have bought into it so far. People are spending an ever increasing amount of their time on Facebook and the take up of Facebook business pages is at peak levels. Without even considering LinkedIn marketing, promoting your business on Twitter and the impact that Pinterest can have on driving traffic to your website, something you might want to start exploring is external social media management.
Why buy into social media?
In the last decade, social media has been the paradigm shift in online marketing that the Internet was to the world of marketing in the mid to late 90’s, post commercialisation. If you are still of the mindset that social media doesn’t work for your industry, then have a look at which companies in your industry are marketing on Facebook, Twitter, Pinterest etc. They wouldn’t be using it if it didn’t work. Believe me when I tell you that people in your industry are making money through expert social media management and so could you.
Top reasons you should be using social media marketing
Excluding the obvious business decision that marketing on social media can make you more money and deliver a low cost return on investment (this is a fact), there are a gazillion other quantifiable reasons why you should be going social whether you opt to use a professional social media agency or manage it in-house.